Gaslight Your Customer and FOMO!
A 20 something girl turns towards a long que of 200 people and asks, "Which KYC que is this?", meaning which governing system now needs to know you more intimately better known as KYC or Know Your Customer in India. She wonders, has she missed something she needs to do for accessing basic rights in the country? Her anxiety is palpable, which is now normal for every Indian. This is the ultimate Indian FOMO or the Fear of Missing Out every Indian can relate to today. Apparently the more smart we are becoming as cities more our systems are becoming analogue and it's relentless, it just doesn't stop. Since last September this is the 5th or 6th time I'm in a que chasing my validity as either a bonafide voter, a customer or a mere household number. Severe anxiety and fatigue has set in now amongst us the common men and women but still we're queing up because our lot must have faith in a system or else the largest democracy of the world has little else to offer to...





